The Power of Story: Using Narrative in Design
Alan Robbins is an award-winning writer and designer.
After years as a graphic designer, an Art Director at an advertising agency, and an interactive designer in the game industry, he came to Kean University where he has created and taught courses in visual communications and graphic design. He was the founder of the Design Center at Kean University and the Janet Estabrook Rogers Professor of Visual and Performing Arts at Kean University from 2006 – 2009.
Professor Robbins has also had a parallel career as a mystery writer. He is the author of over 30 books, many of them mystery novels and story collections. He has also designed and written dozens of mystery games and puzzles, including his BePuzzled series with over a million fans worldwide. Articles about his work as a designer, writer, and teacher have appeared in numerous publications over the years.
“As a writer and designer, I see an important connection between design and storytelling. Because people make sense of design through the narrative function of the brain, designers who understand this connection can make their work more impactful. Storytelling is also a memorable way to communicate ideas with emotional resonance. This presentation is about the central role of story in the making of things.”
Green Lane Academic Building (GLAB), Sixth Floor, Lecture Room 617