Design It All
Design is not just about thinking, nor is it simply about doing. Design isn't the result of a process or a phase of a project. Design is everything at once. It is logic informing form and construction enabling interaction. Design is about making decisions. The more decisions you make, then the more design you are actually doing. Which means that designers need to learn to work in context with other disciplines and their constraints, mediums and processes.
Design It All is part a series of stories (success and horror) and part an opportunity to practice what we preach and allow multi-disciplinary teams to design together.
Geoff is a Senior Design Director at IDEO.org, where he guides teams and supports designers focused on the overlap between design and social change. An industrial designer at his core, Geoff has experience working in a range of mediums including physical products, digital services and advertising.
Prior to joining IDEO.org, Geoff led multi-disciplinary teams at studios like Lunar, LG Electronics and co:collective. In 2013, Geoff founded the industrial design practice at Code and Theory, an award winning digital agency based in NYC. His team's work contributed to Code and Theory being recognized by Fast Company magazine as one of the Top 10 Design companies for 2015. Geoff is a proud IDEO "boom-a-rang" employee, having started his career as an industrial designer in the IDEO Chicago office in 2006.