Advertising creative professionals—art directors, copywriters and brand storytellers—are idea generators. They generate the big ideas, words and visuals, across media that attempt to persuade people to do something or buy something. In today’s fast-paced global marketplace, advertising has to engage people at every point of contact, endear brands to people, and tell brand stories that resonate.
The B.F.A. Graphic Design: Interactive Advertising is a professional degree. Students focusing on Interactive Advertising will develop expertise in the creation of visual messages for branding and advertising.
After taking a foundation of courses in the fundamentals of design, drawing, typography, and design technologies, students then pursue their advanced course work. The curriculum also includes a broad foundation in the liberal arts and art history.
Emphasis throughout the course of study is on creative problem solving and critical thinking, design competence, and technical skills. The program of study also develops skills in oral and written communications.
In addition, the Interactive Advertising program includes presentations and reviews by professional designers and practical work experience for actual clients through internal and external projects. Students in the program are encouraged to pursue internships and part-time employment in the field, to participate in events sponsored by professional organizations, such as the Art Directors Club, and to meet advertising design professionals during seminars, portfolio reviews, and other special events — including the world-class Thinking Creatively Design Conference.
The degree program concludes with capstone courses in which students set goals and create a professional portfolio that enables them to competently and confidently enter the job market. Our goal is to give students the knowledge, skills, resources and support in concept strategy, techniques, best practices, and methods to insure their successful entry into and continuing success in the exciting field of advertising.